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Empyre Branding

Denim sales were near non-existent and team wanted a re-brand to capitalize on and create renewed hype for denim line.

Scope — Brand Strategy, Brand Identity, Packaging, Print Collateral, Art Direction

 
 
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 Approach

We decided, as a team we needed something that would look more authentic and expensive. So we conducted market research to find out what the customers’ need actually are.

 
 
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 The Outcome

We created a packaging system that was scalable and consistent. It create consumer trust and denim sales rose by 55% as a result. Also got employee feedback that packaging assisted in denim sales, making employees feel confident about what they were selling.

 
 
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Learnings

This was a learning experience. Working across multiple teams, buying, web, marketing on how to best approach this rebrand. We also got experience with compliance and what materials are good to use versus what require more testing.

 
 

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